TaylorMadePR Team

TaylorMadePR Team

We are an established professional senior team of PR and Marketing experts working with a 360° approach and vision for our clients. We love what we do and we are passionate, dedicated and always prepared for the unforeseen.

Sarah Taylor - Managing Director

Sarah is the founding director of TaylormadePR, she brings 16 years’ of experience in crafting and executing highly successful PR campaigns throughout a number of industry sectors and has a comprehensive strategic approach to marketing-oriented campaigns. Offering the principal-level approach of a smaller agency, with an impressive database of established luxury and national journalist contacts in top-tier UK press.

She has a wealth of traditional and digital strategic communications experience, garnered from London PR agencies over the past 14 years. Sarah, previously worked with PRCo UK and USA offices respectively, Ogilvy PR and Starfish Communications, and led award winning luxury campaigns in travel and food.

With a passion for travel, the English countryside, sailing in Devon, skiing in the Alps, and eating out in London; Sarah still enjoys arriving at Heathrow and the thrill of jetting off to new and inspiring destinations.

Cassandra Sananes - Senior Consumer Director

Cassandra is highly proficient, enthusiastic and tenacious professional with over 20 years experience in the United Kingdom and Australia. She has strong PR and MICE contacts across several high profile and luxury industries, and she has a proven track record developing, presenting and implementing trade, consumer, marketing and sales communication strategies.

Having worked with leading industry organisations both agency and client-side, Cassandra has a wealth of drinks experience with brands such as Penfolds wine, Bacardi rum, Guinness and Smirnoff Black, as well as strong travel and tourism knowledge through her Attraction experience with Thorpe Park, Chessington World of Adventures and Madame Tussauds. In addition, Cassandra will be leading the Entertainment division at TaylorMadePR having worked within the television and licensing sector for the past ten years with well-known corporations such as Disney Channel, Warner Home Video, Chapman Entertainment, Lionsgate Films and Coolabi Group.

She has won TWO Chartered Institute of Public Relations Excellence Awards in the UK for generating strong consumer media coverage through news creation. Cassandra is enthusiastic about travelling, fine wine and good restaurants, but equally enjoys spending time with her family and going to the gym in her downtime.

Jack Hickmott - Senior PR Manager

Jack is a tenacious PR and media relations specialist with eight years' experience in sectors ranging from entertainment and luxury through to arts, consumer, and travel. Having worked on brands including South African Tourism, Cyprus Tourism Organisation, Akram Khan Company, M&G (The Chelsea Flower Show) and 1:54 Contemporary African Art Fair - Jack has a love of travel and the arts. He is an expert in delivering PR that gets business results.

Lady Charlotte Lynham – Senior PR Manager

With over 5 years experience in luxury PR including working on projects for top property agents, international travel clients, luxury fashion houses. From managing catwalk shows to organising celebrity filled launch parties, Lady Charlotte takes true pride and passion in her PR work and this shows in the world class results delivered every time. Lady Charlotte takes true pride and passion in her PR work and this shows in the world class results delivered every time. Lady Charlotte is also the Founder and Editor-in-Chief of luxury online magazine The Bespoke Black Book which allows her to traverse the globe experiencing everything the world has to offer to those with derlust.

Simon Burrell - Social Media Manager

Simon is an experienced digital marketer with a particular focus on helping brands connect with their audiences successfully using social media. Simon also runs luxury lifestyle blog, OMOTG and has partnered with brands from British Airways to The Four Seasons Group.

Thierry Tomasin M.C.A - Restaurant and Wine Consultant

Thierry Tomasin,M.C.A (Master of Culinary Arts) is the former Head Sommelier of Le Gavroche, and former Chairman of the Great Britain Sommelier Association for five years, which earned him the nickname of ‘The Godfather of Wine’ in the industry. In 2007 Thierry, fulfilled his dream and opened Angelus Restaurant a fine dining ‘Brasserie de Luxe’ attracting an A-list clientele and Who’s who of London, and is our restaurant consultant for clients. With him at the helm, we offer a mentoring and consulting service. He consults on suitable wine lists for new restaurants and hotel openings and also advises on private home or commercial wine cellar building services. Thierry, has made many UK TV appearances such as Market kitchen with Tom Parker Bowles and Tania Ramsay and his own wine column in The Evening Standard.

Simon Benson – Media & Crisis Trainer

Simon Benson has over fifteen years' experience of PR and communications at a senior level. He worked as a Director at the Omnicom agency Fleishman Hillard, leading one of the company's biggest clients, Emirates, as well as leading the media training team. Before that, Simon worked in Downing Street as a Special Advisor to two members of the British cabinet, handling media and political issues. Simon has led media training sessions for clients including Huawei, Blackberry, TATA, the European Investment Fund. He also media trained Boris Johnson MP when he was Mayor of London.

Nigel McShine -Jones - Senior Leisure Sales & Tourism Manager

An energetic, drivan and strategic commericial leader with over 25 years of experience in the travel & tourism sector, with in-depthexperience of the attractions, airline and destination management sectors. A proven track record of new market product launches, blue chip account management, business development and commercial awareness. Well connected at all levels of the travel industry, and very accomplished at developming long standing commercially beneficial relationships.