VIP Showcase Evening at Angelus

VIP Showcase Evening at Angelus

Brief

Angelus Restaurant wanted to promote their restaurant space, in order to optimize the current use of its Private Dining Room, Chef’s table and full restaurant space.

Solution

TaylormadePR brainstormed ideas and organised an evening event to showcase Angelus Restaurant. We carefully targeted and invited key event planners, Lifestyle Concierges and Membership clubs that could influence and recommend the restaurant to their clients and members. The evening was planned for midweek after work networking drinks, French canapés and sample why Angelus won the credited runner up Tatler Magazine Award for best wine-list.
We then accompanied the group along with the charismatic French Maitre’d on a tour of the restaurant, with a look in the Kitchen to meet Chef Pierre Needham and to enjoy his amusing stories about customers experiencing the Chef’s Table. We took a brief walk out through the VIP secret entrance/exit, to see the neighbouring Hyde Park Stables, followed by a sit-down meal to experience the private dining room and sample some more great food and wine.

Guests were given a small gift and a detailed printed overview of the restaurant and it’s venue space.

Outcome

  • Enquiry levels rose by 20%
  • 3 new PDR enquiries
  • 4 new site inspections from industry who could not make the evening
  • As a result of the evening Angelus Restaurant were asked to be featured with a HNW Concierge
  • A President Club Solus went out to over 200 members, with an offer until August 2016
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