Sisters Grimm, Theatre Production Company nominated for the 58th Grammy Awards in L.A

Sisters Grimm, Theatre Production Company nominated for the 58th Grammy Awards in L.A

screen-shot-2016-09-12-at-10-50-51

Brief
To secure high level profile media interviews for Sisters Grimm ahead and post the Grammy award nominations. To also secure designer outfits and Jewellery, a luxury L.A. hotel, arrange media interviews and a photo shoot before their night at The 58th Grammy Awards.

Solution
TaylormadePR secured photographer Patrick Walsh for a two-day shoot in their L.A. hotel, at The Mondrian Hotel. Patrick, captured the transformation of Sisters Grimm from sipping mimosas in their hotel suite to posing in one of their many designer dresses.
TaylormadePR liaised with their jewellery connections and secured Sisters Grimm to wear Grima Jewellery, society jeweller to the royals and secured dresses from designer Alice Temperley, Jitrois and Bruce Oldfield.

Results
We achieved editorial in fashion magazine Schon, and a live stream interview via Periscope to Schon followers and their twitter feed straight from the hotel room to The Grammys.
TMPR also secured interviews for Sisters Grimm on BBC News, London Live, Monocle Radio, The Evening Standard and Gloucester Citizen.

  • Total PR Value for Grammys: £157,920 (3:1 ratio)
  • Total Reach for Grammys: 3,713,345
  • ROI: 119:1
sgrimm sistersgrimm-logoimg_5852