A creative campaign to raise awareness of Angelus restaurant, in association with their annual charity Pétanque festival ‘The Londonaise’. We created a ‘Boules dish’ for consumer and National press to review and set up and created a French Pétanque competition in London; which was the largest Petanque festival in London.
The aim of the campaign was to bring awareness and make Pétanque synonymous with Angelus restaurant and its celebrity charity competition – The Freddie Mercury charity The MPT – Mercury Phoenix Trust) with support from their celebrity ambassadors to bring the biggest International Pétanque festival outside of Europe to London.
To support the festival we built a social media campaign and website around The Londonaise.
We developed the website for the event alongside a social media campaign, to feed and entice entries to
enter and participate in the 3 day- long event in Central London.
Audience Reach: 3.5 million Editorial Value: £75,900
- Broadcast Highlights – TV London Live studio and event interviews, Monocle Radio, Soho Radio
- 18 pieces of regional press coverage
- 3 pieces of TV Coverage
- 5 radio station interviews