Media Campaign Launch – Alexa Private Cruises

Media Campaign Launch – Alexa Private Cruises

 

Brief:
Launch Alexa Private Cruises, to the top tier luxury media titles, across trade, consumer and national press for a HNWI and UHNWI audience. A 12 month campaign to convey key messages and achieve ROI bottom line results

 

Solution:
TaylorMadePR set up a press office, with full press kit for the media launch. Created a 2 day media mission in London, with the top 5% of key travel editors from Vanity Fair to ultratravel Telegraph in order to explain the concept and stunning USPs of Alexa, the campaign is on-going with further press coverage in the pipeline

 

Results:
• Harpers Bazaar magazine: Circulation: 110,710
• Vanity Fair (UK magazine): Circulation: 195,053
• The Savoy Magazine: Circulation: 25,000
• Country and Townhouse Circulation: 60,000
• CNN Travel(Online) Circulation: 433 million VPM
• Vanity Fair (Spain) Circulation: 20,000
• Tatler magazine Circulation: 84,515
• ultratravel Telegraph Circulation:462,899
• Harrods magazine Circulation:30,000
• Travel Bulletin Circulation:6,502

Total Advertising Value to date: £62,021.64
Total PR Value to date: £225, 171. 14
Total Circ to date: 4,964,755 Million (1:1)
Total Reach to date: 1, 874, 265
ROI: 10: 1