Hotel Gotthard Lech, Summer Golf Press Trip

Hotel Gotthard Lech, Summer Golf Press Trip

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Brief

Clemens Walch the Owner of the Gotthard Hotel Lech and president of the golf course in Lech-Zug, wanted to showcase his new golf course over the Summer to UK Press.

Solution

TaylormadePR got together a great itinerary to combine a 4 night stay at the Gotthard, sample the golf and enjoy summer outdoor pursuits in Austria. TMPR worked in conjunction with The Gotthard Hotel Lech, Voralberg Tourism, Lech-Zurs and Thomson Lakes and Mountains. A High Calibre of press were invited and the guest-list included a Golf editor, 2 travel-bloggers, online advisory concierge, Luxury travel advisory reviewer and luxury editor writing across a number of publications.

Results
• Women and Golf: Circulation: 12,000
• Golf Course Architecture: Circulation: 2,347
• The Fairway Golf magazine: Circulation: 30,000
• Sur in English, Circulation: 320,000
• The Luxury Editor: UU: 35,000
• House of Coco Magazine: 85K monthly views on website
• Dip Your Toe In: 19,000 monthly views on website
• Concierge Angel: 20,000 monthly views on website
• Our Man on the Ground: 30,000+ (Boosted by social media agency PepperStorm Media – promo tweets equal 100K+ impressions each.)
• Georgina Does: 15,000 monthly views on website

• Social Media Posts: A total of 165 social media posts were created & tweeted
• Videos: 6 videos
• Reposts: 60

• AVE: £22,033
• PR Value: £40,110
• ROI: 44:1

Issue 192 p816-08-15-house-of-coco16-08-12-omotg-website