Ella and Pietra from being pampered in their hotel suite at The Mondrian Hotel in L.A to arriving at the Grammys
Awards season is my favourite season from the stunning red carpet designer dresses to the slightly inebriated and over the top speeches (as the night goes on) it’s great to celebrate the love and appreciation of music from around the world.
This award’s season was slightly different for us at Taylormade PR as one of our clients- Sisters Grimm were nominated for a Grammy Award under the category Best World Music Album, pretty incredible company to be keeping.
Sisters Grimm is a production company put together by Ella Spira a British composer, and Pietra Mello-Pittman a Royal Ballet Ballerina in 2009. The Best World Music Album they were nominated for was music from INALA with Ladysmith Black Mambazo. INALA is a production of a story of South African lives and times played out in a series of music and dances which rose to critical acclaim in 2004 when it toured around the UK and Europe and appeared on the Royal Variety Performance.
Taylormade PR was given the task to find the perfect designer outfits for them, source a luxury L.A. hotel for their stay and to arrange media interviews and photoshoots before their night at The 58th Grammy Awards.
From weeks of liaising and organising dress fittings with some of the UK’s best Designers from Alice Temperley, Jitrois and Bruce Oldfield to securing hair and make-up with the L.A based artist Mynxii White. It was wonderful to see our planning and organising come to life in the sense of show stopping red carpet looks.
Sisters Grimm looking absolutely stunning in their red carpet dresses
Taylormade PR secured photographer Patrick Walsh for a two day shoot in their L.A. hotel, which we also sourced, The Mondrian Hotel. Patrick, captured the transformation of Sisters Grimm from sipping mimosas in their hotel suite to posing in one of their many designer dresses.
Taylormade PR liaised with their jewellery connections and secured Sisters Grimm to wear Grima Jewellery. From society jeweller to the royals – Grima Jewellery only make about 20 to 30 new pieces a year which keeps their rarity and status, so can you imagine our sense of success when they agreed to glisten Sisters Grimm in their sparkling necklaces.
Photoshoot in the stunning Mondrian Hotel, LA
The objective of this Grammy campaign was for Taylormade PR to use their contacts to not only secure designer loans and hotel stays but to gain great media coverage for Sisters Grimm. We achieved the well-known fashion magazine Schon, to not only an editorial piece but a live stream to their twitter feed straight from the hotel room to The Grammys. We also organised interviews for Sisters Grimm on Monocle Radio, London Live TV and Gloucester Citizen– to name a few.
We loved working on such a glamorous project and it was exciting pulling everything together for the team. It was an absolute pleasure working alongside Ella and Pietra and we hope to do it all again next year.