Interning at Taylormade PR

Interning at Taylormade PR

From the World Travel Market to being involved in the process of a press trip – the first three months of being at Taylormade PR has given me great insight into the PR world.

World Travel Market was an amazing event to experience as an PR intern, it was held at the ExCel in London on November 2 -5 2015. The team and I found ourselves hopping from the Maldives to Mexico in ten quick easy steps searching for any PR opportunities with new hotels and businesses. Taylormade PR was assisting the Goa Tourism Board at WTM making sure the event ran smoothly and Press interviews and tour operator appointments were kept. The event was a success and Taylormade PR ensured the Minister of Tourism met and liaised with media and tour operators and travel agents interested to find out what 2016 holds for Goa.

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Goa Stand at WTM

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Taylormade PR Team
Left: Gabrielle, Krystle, Sarah

Being in a boutique growing PR agency is very rewarding as an intern as you are involved in all of the projects and you have first-hand experience in everything. The trick is to just get on with it and everything will unfold as you go along.

In my first couple of months of interning I helped organise two press trips. One to our beautiful Cocoon Resort & Villas property in Sri Lanka where our lovely journalist Fran Goodman soaked up some winter sun for The Sunday Mirror. In contrast to this destination our other press trip was to the luxurious ski resort of Lech to our stunning Hotel Gotthard where Sarah had the privilege of taking 3 journalists/travel writers out; Marie Claire, Skier and Snowboarder and Elate Luxury magazine (see website for Press Coverage). From securing dates, flights and journalists to creating an itinerary which perfectly shows off your client – creating press trips is not an overnight job – but our lovely journalists seemed to have an amazing time – phew.

For our Christmas meal, the team headed over to Jamie Oliver’s Fifteen restaurant in on trend EC1. The concept of this restaurant, I think is amazing, they take young often underprivileged people as apprentices and allow them to learn the ropes of working in a restaurant – from chefs to waitresses. It’s very refreshing seeing young adults running a restaurant. Being in PR our Christmas lunch of course involved cocktails, good food and more wine, followed by drinks at Gin & Remedy where the waiter made us bespoke cocktails to our tastes. I asked for a cocktail with gin and cucumber – my favourite.

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Jamie Oliver’s Fifteen Restaurant

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Delicious gin and cucumber Martini at Gin and Remedy in Montcalm Hotel Bar

It is very important to have a strong relationship with your clients, and we stay in touch on a daily and weekly basis with conference calls and monthly updates, which is important when some clients are not London based. We do have a few clients on the ground with us and one of them is the wonderful French fine dining restaurant in London – Angelus restaurant. We popped in one evening for dinner and I was not disappointed, to say the least. After looking after their PR and continuous emails, it is nice to put a face to a name and dine in the place you have been looking after. Angelus is a cosy luxurious restaurant where the atmosphere and staff make you feel relaxed and at home. My favourite dish was the duck liver crème brûlée and I can see why it’s their signature dish – magnifique.

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Tastiest starter – duck liver crème brûlée

And that’s it – that’s briefly my first few months as a PR intern in 2015 at Taylormade PR. I have now been promoted a Junior Account Executive and I am so excited for what 2016 has to offer. I’ll be updating the blog posts at least once a month with all of the exciting new client accounts going on at Taylormade PR.

Gabrielle x